Entrepreneurship is one of those roads one takes that may be uncertain, but if done right, the rewards are unbelievably great. It is not easy to launch a brand, and build a company, more so when it is the only thing you have for your survival. How you market that company determines everything about its success.
Social media is, at the moment, one of the best places to market your company. Instagram, for instance, has become the preferred platform by many entrepreneurs. Statistics show that a large percentage of businesses have accounts there, with an even larger percentage of users affiliated to at least one brand or company. You, therefore, cannot afford to be left behind in using this resource.
When you decide to use Instagram for your business, there are certain things you need to keep in mind.
You first need to choose your username carefully. Your username matters a lot to your business, especially at this young age. It defines the business and is what your customers use to identify you and search for you. It has to reflect what you do; a business account needs to have the business name in there, while a personal brand needs to contain at least your name. For more information about entrepreneurship, see here.
Confirm that you are setting up a business profile. Business accounts vary from personal ones in that platform, in terms of the features you can access. Those features are important to the growth of the business. You, for example, gain access to statistics and data on your followers.
Tracking links are important to your success. Tracking links will reveal more important information for your use as you analyze your customers.
You need to be present on the social media platform. The point of social media is to bring people closer online. Businesses ventured into those platforms to make their companies feel closer to their customers. Your presence there is, therefore, an important feature. Make time in your busy schedule to spend some time online talking to your clients. Respond to their comments on your posts, answer their inquiries and other activities. An “ask me anything” session goes a long way in connecting your business to them.
You need to allow your followers to see your personality. Most entrepreneurial ventures reflect the founder’s personality. It is what sets them apart from other companies, and why most customers are interested. Do not, therefore, forget to let your personality reflect in the account. Take a look at Cade Hildreth's Instagram to understand how to do it right. For more information, click here: https://en.wikipedia.org/wiki/Entrepreneurship.
